The WordPress way to install Pinterest Tag is clunky
Your visually-driven brand gets traffic from Pinterest. Without the Pinterest Tag, you can't measure conversions from Pinterest Ads or build retargeting audiences.
The canonical WordPress paths are: install an analytics plugin (comes with admin pages, updates, subscription nags), paste the snippet into functions.php (breaks when you switch themes), or set up Google Tag Manager as middleware (overkill for one pixel).
What most people do instead
A better way: one command, one ID, tracking live
Run enable pinterest tag with your Tag ID. The command auto-registers as a startup command so the tracking snippet outputs on every page load. No theme edit, no plugin, no GTM middleware.
Consent-aware flag included. Pass -consent_aware=true and the pixel only fires when your cookie-consent plugin's gate has been accepted. Works with any standard WP consent plugin that sets a cookie flag.
How it works
The command hooks wp_head with the Pinterest-provided tracking snippet, then auto-registers itself in Startup Commands so the tracking stays active across requests. Re-running with a different ID updates the existing entry. Disable from Startup Commands to remove.
enable pinterest tag -pid=2612345678901| Parameter | Value |
|---|---|
-pid(required) | Tag ID (format: 2612345678901) |
-consent_aware | true to only fire after cookie consent (checks standard consent cookie) |
| Scope | Auto-registered as startup command — runs on every frontend page load |
| Where to find the ID | Pinterest Ads Manager → Conversions |
| Can be used in |
Real example
Your home decor brand gets 30% of traffic from Pinterest organic. You want to start running Pinterest Ads to amplify — but need the tag installed first. Run enable pinterest tag -pid=2612345678, launch the campaign, and conversions report back within a day.