Catalog pricing drifts while you aren't looking
You set prices six months ago. Three products got slight cost increases from suppliers — but you forgot to adjust retail. One product you marked as "premium" is now being undercut by a competitor who copies your product line. Two items are oddly cheap because you priced them the day you were hungover. Nobody is watching the whole catalog's price sanity.
A proper competitive-pricing tool costs €100+/month. It pulls live competitor data. It's overkill if you just want a second opinion on whether your €24 olive oil looks roughly market-rate.
What most people do instead
A better way: AI as a second pair of eyes
Run ai analyze product prices. TrueCommander pulls up to 20 published products — name + current price each — and asks AI to suggest increase, decrease, or no change with a brief reason. AI uses general market knowledge, not live competitor data, so treat it as a sanity check and a prompt for further investigation, not a final answer.
AI doesn't see live competitor prices. The suggestions come from general market knowledge — broad and often accurate, but not real-time pricing intelligence. Treat outputs as prompts for investigation: "should I check what my competitors actually charge for this?" — not as drop-in replacements for a €24 product with a €31 recommendation.
How it works
WooCommerce is required. The handler runs WP_Query for up to 20 published products. For each, it pulls name and current price via wc_get_product(). It builds a prompt listing all 20 with their prices and the store's currency, asking AI to respond in a strict Current price: <price> <currency>. <name> - suggestion: <reason> format. The response renders in the navigator.
| Parameter | Value |
|---|---|
| Parameters | None — automatic pull of up to 20 published products |
| Scope | Hard-coded limit of 20 products per run. Rerun for more. |
| Output format | Current price: <price> <currency>. <name> - suggestion: <reason>, one line per product |
| Requires | WooCommerce — returns error when plugin is deactivated |
| Uses currency from | get_woocommerce_currency() — matches your store's configured currency |
| Can be used in |
Real example
You run a specialty-goods store with ~150 SKUs. You haven't audited prices in nine months. You run ai analyze product prices on a Monday morning. AI flags three obvious miscalibrations: a €68 balsamic vinegar at 100ml that's unusually high unless DOP-certified (it isn't — you priced it wrong), a €24 single-estate olive oil that's "premium" in positioning but priced like a supermarket SKU, and a €9 salt tin that should probably be higher given its origin story on the product page.
You spend 30 minutes checking competitor prices on the three flagged items — not trusting AI's guess, but following its lead. Two of the three adjustments stick: the balsamic drops to €42, the olive oil goes up to €31. Margins recalibrate. You rerun the command in a month as a sanity check.
Goes further with TrueCommander
apply product discount — percent or flat, reverible, scoped to a filtered product set.