The WordPress way to install LinkedIn Insight Tag is clunky
You're running LinkedIn B2B ads. Without the Insight Tag firing, LinkedIn can't build job-title-based audiences, can't retarget site visitors with sponsored content, and can't report conversions.
The canonical WordPress paths are: install an analytics plugin (comes with admin pages, updates, subscription nags), paste the snippet into functions.php (breaks when you switch themes), or set up Google Tag Manager as middleware (overkill for one pixel).
What most people do instead
A better way: one command, one ID, tracking live
Run enable linkedin tag with your Partner ID. The command auto-registers as a startup command so the tracking snippet outputs on every page load. No theme edit, no plugin, no GTM middleware.
Consent-aware flag included. Pass -consent_aware=true and the pixel only fires when your cookie-consent plugin's gate has been accepted. Works with any standard WP consent plugin that sets a cookie flag.
How it works
The command hooks wp_head with the LinkedIn-provided tracking snippet, then auto-registers itself in Startup Commands so the tracking stays active across requests. Re-running with a different ID updates the existing entry. Disable from Startup Commands to remove.
enable linkedin tag -lid=1234567| Parameter | Value |
|---|---|
-lid(required) | Partner ID (format: 1234567) |
-consent_aware | true to only fire after cookie consent (checks standard consent cookie) |
| Scope | Auto-registered as startup command — runs on every frontend page load |
| Where to find the ID | LinkedIn Campaign Manager → Analyze → Insight Tag |
| Can be used in |
Real example
Your SaaS runs LinkedIn Sponsored Content targeting VP+ job titles. A month in, the ads have clicks but you don't know who converted. Run enable linkedin tag -lid=1234567 and LinkedIn starts reporting actual demo-request conversions, plus you can retarget visitors with follow-up ads.