Most custom plugins land between $1,000 and $15,000. What moves the number is scope, not hours. Answer four questions for a ballpark in seconds, then read what actually drives the price.
Pick what fits your project. This is a ballpark to help you budget, not a quote. The real number is fixed in writing after a free discovery call.
Everything else is detail. If you can answer these four, you can budget a plugin to within a few hundred dollars before anyone writes a line of code.
Building from scratch means scaffolding, settings, data storage, and release plumbing that an existing plugin already has. Extending code that works is cheaper than starting a codebase. A targeted performance fix or bug hunt is cheaper still, because the scope is one behaviour rather than a whole feature set.
Screens are where the hours go. Each one needs layout, validation, saving, permissions, and a way to tell the user what went wrong. A plugin that runs quietly in the background with no interface is dramatically cheaper than the same logic wrapped in four settings pages.
Every API is someone else's rules: authentication, rate limits, error shapes, and a sandbox to test against. One well-documented service is a known quantity. Several services that have to agree with each other is where estimates stretch, because the failure cases multiply rather than add.
WooCommerce brings orders, taxes, statuses, emails, and HPOS compatibility into scope. Touching money means the edge cases matter more, and so does the testing. It is not that WooCommerce is hard, it is that the correctness bar is higher when a mistake shows up on an invoice.
These are the same tiers we quote from. The final number is always a fixed quote for an agreed scope, never an open meter.
One job, done properly. A focused behaviour change, a targeted fix, or a small plugin with little or no interface.
Several admin screens, real settings, and data of its own. The common shape for an internal tool built to spec.
WooCommerce work, multiple API integrations, or both. The upper end of this tier reaches about $15,000.
Every price is a fixed quote for the agreed scope. If we underestimate, we absorb the difference. Optional maintenance starts at $99 a month after a free 30-day bug-fix window.
Tell us what you are trying to build. You get a written scope, an itemized fixed quote, and a delivery date. If we are not the right fit, we will say that too.
Curious what we build for ourselves? TrueCommander is our own WordPress plugin, built to the same standards.
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